Rocío Gracia Ipiña, project director of the Picasso Celebration 1973-2023 in Spain, as part of the National Commission for the Commemoration of the 50th anniversary of the death of Pablo Picasso, explained today the importance of digital media to disseminate the work and life of the artist from Malaga in Spain and internationally.
He has done so in a talk held with Pablo Gonzalo, head of Knowledge and Culture Telefonica Foundation in the presentation of the III Digital Culture Forum , a conference to be held in Malaga on 4, 5 and 6 October and will address the role of artificial intelligence in the cultural field.
Rocío Gracia Ipiña, representing the Picasso Celebration 1973-2023, an initiative promoted by the Governments of Spain and France that pays tribute to Pablo Picasso on the 50th anniversary of his death, explained how Spain is spreading the artist's image among the public, national and international, through the digital world, which knows no borders.
Together with Pablo González, head of Knowledge and Culture at Fundación Telefónica, he discussed the digital media used by the Picasso Celebration 1973-2023 to bring the figure of Picasso to all corners of the world in this Picasso Year, a tribute that Spain and France pay to the creator of iconic works such as "Guernica" or "The Young Ladies of Avignon".
As explained by Rocío Gracia: "For a program as extensive, diverse and prolonged as that of "Celebración Picasso 1973-2023" a very constant communication strategy was essential, where the web, which has been carried out in collaboration with Telefónica, has an essential role as a reference information space, a space for resources and a repository".
Celebración Picasso 1973-2023 also communicates its activity on X, Instagram, Facebook and TikTok platforms, spaces that allow it to share Picasso's legacy in original ways.
Gracia Ipiña has also emphasized that "Picasso has shown throughout this year that there is no end: nearly fifty exhibition projects in the most relevant institutions, each one from a particular approach, delving into his influences and his legacy, presenting some unpublished aspects or commissions unknown until now...".
Pablo Gonzalez, for his part, has highlighted "the essential role of technology as a means to disseminate and make known, in addition to the figure of the painter from Malaga, many of the cultural expressions that now exist".
The III Digital Culture Forum of Fundación Telefónica is a benchmark in the debate and reflection of new technological trends in culture and the impact of technological innovation and digital transformation in museums and the cultural sector. Within its program, Fundación Telefónica organizes, together with the University of Malaga, on October 6 from 9:30 am to 2 pm Picasso and AI, a workshop in which, based on visual works and writings by Picasso, will work with different models of Artificial Intelligence to develop an exhibition narrative.