PI©A$$o™, by Rogelio López Cuenca

Start date
Fecha de fin

Tuesday to Saturday, from 9:30 am to 3:00 pm.

Thursdays, special opening from 5:00 pm to 8:00 pm, except holidays. Free admission

Sundays and holidays, from 10:00 am to 3:00 pm. Free admission

Museo Cerralbo
C/ de Ventura Rodríguez, 17, 28008

On the occasion of the 50th anniversary of the death of Pablo Picasso and within the activities programmed for this commemoration, the intervention designed by Rogelio López Cuenca -National Prize for Plastic Arts 2022- for this museum will be inaugurated at the Museo Cerralbo. The installation is part of an exhibition project that is being developed in different museums belonging to the network of State Museums under the Ministry of Culture and Sports.

On the museum's entrance screen, interspersed with the usual practical information about the museum, a video is projected that approaches one of the main crossroads of the contradictions faced, on the one hand, by the figure of the artist in the midst of contemporary advertising noise and, on the other, the role of art -commodity trade- in post-industrial societies.

In addition, the project is completed with PI©A$$o™, a publication in the form of a newspaper which will be available free of charge to visitors to the various project venues, and which brings together a selection of articles by leading researchers and scholars both on Picasso's work and on the diversity of ways in which the phenomenon of his contradictory fame unfolds and is consumed in contemporary society.